Vacant Houses and Apartments Really Do Not Sell

February 22, 2010
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It's a Fact - Vacant Houses and Apartments Don't Sell

It has been a mistake of always thinking that a vacant house or apartment sell the fastest. Well, it does not most of the time.

According to the Real Estate Staging Association (RESA) in a 2008 survey, vacant homes that were for sale spent 131 days on the market compared with occupied homes which spent 106 days on the market.

The survey also revealed that vacant homes that were staged with furniture and decorative accessories spent 85% less time on the market than un-staged vacant homes.

Why must a vacant property be staged by a professional home stager?

There are many reasons and here are those:

-Only 10% of buyers can see beyond emptiness and envision their possessions in a home or apartment

- Empty rooms appear smaller than they really are

- Buyers can’t use their imagination to see the home’s potential

- Buyers are overwhelmed by a lack of vision

- Buyers can’t imagine where their furniture will go

- Without a frame of reference, it’s incredibly difficult to tell the scale and size of the room

- Without furniture, a buyer may be confused as to the purpose of the room: “Is this a study or an extra bedroom?”

- Buyers can’t imagine living there

- Buyers think the owner is desperate to sell because “they must be carrying two mortgages, utilities, maintenance, etc.”

- Vacant homes appear soulless and no emotional attachment can be felt

- Vacant homes can appear to be neglected

- Paint colors and wallpaper stand out if too drastic, and buyers look at it as work to do

- Dirt and small defects stand out more: holes or cracks in walls, stains in carpet, grout in bathroom, scuff marks on walls and doors

- The emptiness will make the home appear as if there are too many windows, too many doors and too many expansive walls.